長存生活脈絡中的設計思維，歐洲社會設計經驗
Rooting Social Design in the Long-Term Context of Human Life: The European Experience of Social Design
社會設計早已在歐洲萌芽且融入市民生活，伴隨永續議題的討論、社會鏈結的啟動，本場次以歐洲經驗為題，串連歐洲研究成果與不同面相的設計實踐，讓大眾一窺社會設計的起源。
The notion of social design has long existed in Europe and recently evolved into an integral part of people’s lives as environmental sustainability becomes a hot topic, social bonds are repaired and European cities develop an array of design ideas. Focused on European experiences, this forum will help the audience navigate through European findings and reflections on social design since its genesis.
社會設計概念起源 - 歐洲經驗
文｜鄭陸霖 [ 社會設計策略專家 ]
關於「起源」的問題一向極難回答，而清晰自明的答案都值得懷疑。
社會設計的起源，最常見的回應是Papanek1971年出版的「為真實社會而設計」，2007年紐約舉辦的「為其他90％而設計」展覽。定義決定了起源的想像，設計專業偏好設計英雄挑戰逆境的熱血敘事，但我們要往歷史的更深處尋找答案。
「設計」專注於「人造物」為人類帶來幸福的可能。庫柏力克「2001太空漫遊」的開場，活在自然陰影下的猿猴抓起骨頭當武器的那一刻，跟我們的直覺相反，「設計」創造了最初的人類！
人類藏在設計思維裡「精神直立」的野望，要到十七世紀歐洲啟蒙挑戰神旨禁忌的運動才被重啟，而今日的「社會設計」仍在人類自稱「造物者」（maker）尋求離苦得樂的同樣路徑上摸索前進。
啟蒙也讓人類初次發現了「社會」，意識到你我的凡俗人生原來是「社會」的產物，當然也就可以透過「設計社會」來創造全新可能。自由、平等、博愛的社會想像從法國開始，點燃了歐洲的革命熱情，也誕生了團結自由人以打造公義人間的社會理想。
「社會」與「設計」是「現代性」被拆散多年的雙生子。 哥本哈根的都市計劃努力在更接近人性的尺度上創新都市生活的活力，蘇格蘭的設計介入試圖透過資源交換網絡創造更自足的離島生活… ，孕育「現代性」與接生「社會設計」的歐洲，超越市場、想像公共，仍不懈地試探著人類「社會＋設計＝啟蒙」的未竟旅程。
The Origin of Social Design: The European Experience
Text by Lu-Lin Cheng, Social Design Strategist
Questions about "origins" have always been extremely difficult to answer, and any clear and simple explanations are worthy of skepticism.
The most common answer to the question of social design's origins comes from Victor Papanek's Design for the Real World: Human Ecology and Social Change, published in 1971 and the Design for the Other 90% exhibition held in New York in 2007. These created the illusion of an origin. Design experts prefer narratives of heroes taking on adversity. But we must look deeper into history for answers.
"Design" focuses on the possibilities for happiness that "man-made objects" may bring to humankind. In the opening to Stanley Kubrick's "2001: A Space Odyssey", apes living in a state of natural ignorance pick up bones and use them as weapons. While it goes against our intuition, "design" is what made the very first humans
The craving for advancement that people put into their designs was only reawakened when the Enlightenment in 17th Century began to challenge divinely ordained prohibitions. Today's "social design" is something that people calling themselves "makers" have stumbled upon while on the same road, the road towards escaping pain and finding happiness.
The Enlightenment also led humankind to discover "society" for the first time. People became aware that our everyday life is a product of "society", and that naturally, "social design" can create completely new possibilities. Beginning in France, the social ideas of liberty, equality, and fraternity ignited revolutionary zeal throughout Europe, giving birth to social ideal of free people uniting to build a just world.
"Society" and "design" are twin children of "modernity" that have been separated for many years. Urban planning in Copenhagen, Denmark strives to create a new vitality in urban life that approaches a human scale. Plans in Scotland are attempting to create a more self-sufficient way of life on outlying islands through a resource exchange network. Europe, which gave birth to "modernity" and is acting as a cradle for "social design", is putting the public ahead of the market, and tirelessly feeling its way forward on humanity's unfinished journey towards the equation "Society + Design = Enlightenment".
▎場次一
Oct｜17｜2017｜13:30 - 16:40
▧ 主持人｜陳東升【國科會人文處前處長】
▧ 與談人｜Tina Saaby【哥本哈根市建築總監】、Gordon Hush【格拉斯哥藝術學院產品設計學系系主任】
▧ Forum Host｜Dung-Sheng Chen [ Ex-Director of Department of Humanities and Social Sciences, MOST, R.O.C. ]
▧ Keynote Speaker｜Tina Saaby [ City Architect, Copenhagen ], Gordon Hush [ Head of Product Design Programme Leader, The Glasgow School of Art ]
場次二
Oct｜18｜2017｜13:30 - 16:40
▧ 主持人｜阮慶岳【元智大學 藝術與設計學系專任教授】
▧ 與談人｜Ilpo Koskinen【香港理工大學 設計學院教授】、鄭陸霖【社會設計策略專家】
▧ Forum Host｜Ching-Yue Ruan [ Architecture Curator and Novelist ]
▧ eynote Speaker｜Ilpo Koskinen [ Professor of The Hong Kong Polytechnic University ], Lu-Lin Cheng [ Social Design Strategist ]
